At CaféLab coffee is a lifestyle. Every day many people pass by our cafes, living a different experience in each case. There are those who just have a quick coffee before work; who prefers to sit at the table and enjoy the moment; who, in addition to coffee, lets themselves be tempted by desserts and cookies; or who sits at the bar to talk to the barista.
Drinking coffee, more and more, has become a fundamental part of our daily lives. Even in a ritual that is part of our culture. Just think about the countless times we invite someone to have coffee together and the connection that is created during that magical moment in which we enjoy a good cup of coffee.
Nowadays, in a cup of coffee we not only look for the quality of the product. But also an experience that captures all our senses. The consumer is increasingly sensitive to the way coffee is served, its flavor, its color and how it smells. One of the basic reasons for this new demand, which is particularly evident among young people, are changes in lifestyle and customs.
THE COFFEE EXPERIENCE ACCORDING TO NEUROMARKETING
According to neuromarketing scientists, emotional values play a very relevant role when choosing any product. And the coffee was not going to be less. Furthermore, today's consumer is very informed, therefore, they are more demanding. Many times they are interested in the characteristics of the infusion, how its quality is certified and where a certain type is grown compared to another.
For this reason, what we try to do at CaféLab is offer the best possible experience to our customers. To do this, we provide a wide variety of flavors, aromas, textures and different roasts and we also adapt our products to consumer preferences to provide a feeling of exclusivity. Because we know that the most important thing is the quality of the product, but appearances also count!
